Brand Design
Creative Direction
Experiential Design Product Innovation
Asset Creation
Full-Service Production
Conceptual Ideation
Design Strategy
For the 2024 holiday season, Sephora set out to make a bold investment in its retail footprint with a nationwide amplification program. With 725+ stores across the U.S. and a $4.4M budget, Sephora aimed to create an unforgettable in-store experience. Orora Visual was invited to pitch for the project, and with Shannon McCoy, VP of Sales, reaching out personally, I eagerly joined the effort. Our conceptual work won the business—and that was just the beginning.
We were tasked with delivering a comprehensive creative strategy, covering every aspect of the program, from creative direction and concept development to design and production layout. This included crafting ten unique beauty studio designs, each with 37 variations tailored to two finish tiers: premium 3D plush and mid-range printed board. Partnering closely with Orora Visual and Sephora’s teams, we began with in-depth trend analysis to ensure a winning design approach.
The theme embraced an elevated festive feel with a refined color palette that balanced holiday joy with Sephora’s iconic branding. Key design elements focused on:
Gifting & Joy: Amplifying the spirit of giving with oversized gift motifs and playful beauty cues.
Textures & Finishes: Delivering cozy, tactile aesthetics through puffy, touchable textures and dimensional angles to create a visually inviting experience.
Seasonal & Branded Harmony: Ensuring equal parts holiday magic and Sephora’s signature beauty branding.
The design process evolved through feasibility and production refinements, ultimately delivering a streamlined and cohesive concept across all stores. The results struck the perfect balance between premium impact and practical execution.
On November 2, 2024, the Holiday Amplification program officially launched, transforming Sephora’s 700+ stores into cohesive and immersive holiday shopping destinations. The kits and installations delivered a consistent on-brand experience, delighting consumers nationwide with elevated visuals and festive vibes.
The program concluded shortly after Christmas, and we now await the final sales metrics to measure the full impact of this investment. Whether in design or execution, this partnership brought Sephora’s vision to life in a way that celebrated the season and set the standard for holiday retail innovation.
RESULTS
Awaiting sales numbers from Sephora for the program results.
Kristen Branch
Roxanne Benefiel
Orora Visual